How to get the perfect logo for a website

A logo is more than just a visual market; it is the face of your brand, the first thing visitors notice, and often, the element they remember for long. A well-designed logo can tell your viewers much about our brand’s identity, values, and professionalism in one glance.

Creating a logo using a computer

In this article, we leverage the expertise of one.com, a hosting site with experience getting its name out there, to explore how to create a good logo when you build a website so that you can leave a lasting impression on your audience.

1. Understand your brand

Before embarking on the design aspects of making your logo, it is crucial that you have a clear understanding of your brand. What are your core values? Who is your target audience? What message would you like to put out there?

Your logo should encapsulate these elements.

A tech company, for instance, might design a sleek, modern-looking logo with minimalist aesthetics, while a children’s toy brand might choose something colorful and playful. Knowing your brand inside out is the key to creating a logo that speaks to your audience.

2. Seek inspiration

Inspiration can come from anywhere, but a good starting point is to look at what the competition is doing. Analyze their logos and note what works and what doesn’t. Design-oriented platforms like Behance, Dribble, and Pinterest are full of ideas you can adapt or be inspired by.

The sites showcase a wide range of styles and trends, providing a solid foundation and bank of knowledge to inform your own process.

3. Pick the right colors

Color says a lot about the type of business you run. Colors can evoke emotion and convey a message.

An example would be an accountancy or law firm using blue to signify trust and professionalism, a wellness company using green to indicate health and nature, or an eco-friendly brand using signifiers of the natural world like a leaf, tree, or animal in the logo.

Understanding the psychology of color is important in helping select the shades that align with your brand’s message and resonate with the audience.

4. Pick a suitable font

Coca-Cola uses the custom Spencerian Script, a popular handwriting style in the US in the late 19th century; Disney is known for its Waltograph font; The New York Times uses Engravers Old English, and so on.

Each font tells us so much about the company. Disney feels playful, and it is, while the New York Times feels serious, a brand identity associated with the paper.

Your chosen font should be kept consistent and in line with what your website provides, so the audience has an easier time making the connection between the visuals and the offerings you have.

5. Pick a design style

Your logo’s style should reflect the brand’s personality and industry standards. Minimalist logos, with clean lines and simplicity, show elegance and modernity. Vintage logos evoke nostalgia and tradition, suitable for brands with a rich history.

You can use website builder technology that leverages templates and no-code or low-code tooling to democratize design.

Consider the uniqueness of illustrative logos for a playful and creative touch, and study the successful logos in your industry to get a handle on the style that works best with the audience you want to appeal to.

6. Use design tools

With the advent of AI tools that are much easier to use, almost anyone can pump out a logo quickly, but that is not the best way to use these tools. They are better leveraged as a way to iterate quickly and ideate before settling on a design.

Adobe Illustrator is one of the industry standards, with advanced features for high-end designers. For those new to the tools, consider checking out those with user-friendly interfaces and customizable templates like Canva or Looka.

With these tips, we trust you can start the journey to creating a logo that you can be proud of for years to come.